off
Track

Globally inspired brand specialist and human rights activist

“Boldness, optimism, joy.”

Away from the circuit, Taya’s other job has always been making things look and feel like themselves. She came to brand design early – still at school – and has already worked on projects in New Zealand, the US and Europe, including Unicorn Startup Crimson Education and Ao Skincare. She was marketing lead at SheQuality, a women’s-rights platform. The same thread runs through her volunteering: time given to organisations that support women, people who are blind, and children with disabilities. This is the other half of Taya, and how she spends her days when she’s off track.

M Y W O R K

Work, Clients & Projects

A collage of presentation slides with information about a brand, including branding guidelines, key consumer benefits, messaging, and graphic elements with colorful backgrounds and various text and graphics.
A schematic diagram of a steam boiler system with labeled components including a boiler, superheater, reheater, and turbines.

Rebrand and Social – Helped to transform this New Zealand personal loans brand to have a clear, customer-centric identity. Paired unflinching transparency with sharp social content to rebuild trust and boost reach. (Brand development in progress).

Screenshot of a presentation slide deck discussing brand identity, challenger brand types, motivations, and brand positioning, with various charts, definitions, and logos from universities.
Black and white logo with the words 'Crimson' next to a stylized outline of a person's profile and a circular pattern of squares.

Strategic Brand Development Process – Crafted a bold, cohesive brand identity process for CGA, aligning visual language with their bold mission to pioneer global online education.

Collage of outdoor mountains and desert landscapes, skincare products, a person with freckles, and promotional content for skincare and wellness brands.
Black and white logo with large letter A, uppercase, and a lowercase o next to it.

Brand Development and Website – Repositioned this skincare brand for men, driving a strategic shift to dominate the male market. Blended incisive design and precise social strategy to expand reach and fuel growth across the US.

A collage of presentation slides about creating effective user-generated content (UGC) ads and marketing strategies. The slides feature colorful backgrounds, text, icons, and images including a hand with a question mark, a woman speaking, a stack of books, and various graphics. Topics include ad scaling, team actions, creative strategies, drivers of success, and steps to ensure authenticity.
Black and white logo with a stylized letter 'F' followed by the words 'MaketClick' in bold font.

Presentation Design – Created a bold, visually-driven keynote for a leading UGC ad strategist speaking at a major marketing conference. Translated dense strategy into a clean, high-energy deck that blends storytelling, design precision, and conversion-focused visuals built to land from stage.

Collage of images and text about feminism, women's rights, and social activism. Includes photos of women protesting and quotes advocating for women's empowerment, equality, and reproductive rights.
The word 'SHOEQUALITY' in bold white letters on a black background

End-to-End Brand Development – Built a fearless feminist brand with a striking, concise identity. Leveraged bold strategy and precise design to amplify voices and redefine boundaries.